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Edited by tothemax at 2015-12-4 08:12 \n\nCourse I understand ! I was trying to explain why they won't concentrate on fewer devices ,. The perceived risk to them is too big if they concentrate all their resources in the way that we would actually like them to . That goes for all the other manufacturers too. If their products don't sell -they are stuffed. Why are we buying them and not Apples? Because we think Apple is too expensive . But Apple will justify their prices partly due to the cost of development. If they rarely bring a new product to the market , they need to m ake sure consumers are paying top whack for the privilege -and they do. Because amongst other things , they are buying into the apple 'lifestyle ' ( but we're too canny for that , we know it's a subterfuge and they are all being duped ! )But they will hang on to them .
But if we want umi to behave in an Apple manner , the first thing that will change will be the price-upwards , because if they 'develop 'for instance the emax -we won't need to buy a new phone if it's got continuing software support. There will be no need to . Therefore there are fewer potential sales to be made , therefore to achieve the same revenue , charge more . But we don't want to pay more, otherwise we WOULD be buying Apple (for illustrative purposes ) . All these manufacturers are essentially stacking high and selling cheap , then moving on to the next one. Margins are small , so lots have to be sold .
It's not just umi with overlapping devices , look at elephone , doogee , cubot .. . Broadly speaking the market is awash with all these similar devices. All trying to catch the same market -the one we are in . And don't forget they have no qualms about resorting to bare-faced lying to distinguish their products from a competitor's
Correct me if I am wrong but I am sure I have read that both jiayu and iocean went bust or very nearly did , a result of concentrating on too few products. Didn't iocean suffer because of the rock's appearance , and jiayu just too slow getting to market ? |
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