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NOA is not a manufacturer, it's just a brand held by Hangar 18 d.o.o., a Croatian computer accessories retailer. UMi has an OEM contract with them about three different UMi models marketed under their own brand.
Their website: https://megastore.hr/
NOA H8 --> UMi Plus
NOA H8se --> UMi Plus E
NOA H10 --> UMIDIGI Z Pro
These are perfectly the same phones (their ROMs are fully compatible) and all of them are manufactured by UMi.
If you ask me, I don't agree with such businesses but anyway it's a legal type of contract. Just think about those many cheap but ''German'' household appliances.
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