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Which is odd, because Umi Super is distributed with Google Apps (Play Store, Gmail, Chrome, YouTube, et al). The only way to legally distribute Android with the Google Apps (aka Google Mobile Service (GMS)) preinstalled is to have your company partner with Google through the GMS certification process to become GMS partners ( https://www.android.com/gms/partners/ ). Then, your Android product must pass the Android CST/SafetyNet if you want to preload it with the Google Apps.
No GMS and CTS = No Play Store (although there's nothing to stop your customers side loading it themselves).
Android is open source and any company can use, modify, and distribute it as they like. The Google Apps are not so free.
Chinese smartphone manufacturers seem to be complying with Google App's distribution limitations and are becoming creative with legal workarounds. Meizu is a good example - http://www.androidpolice.com/201 ... or-googles-android/ - When I was shopping for a Chinese smartphone I drew a line excluding all of those that didn't have Google Play from consideration. When I saw that Umi Super had Play preinstalled I concluded that that meant they passed Google certification and so decided to buy.
Time to market shouldn't be that big an impediment, honestly. Xiaomi churns out new handsets constantly and new dev ROMs on a weekly basis with "official" ROMs more periodically.
Unless I'm misunderstanding something here (and that's entirely possible), Umi shouldn't be selling their phone's with Google Apps preinstalled and marketing them as such. It's misleading customers and could land them in hot water with Google. I honestly thought that Umi looked like a Chinese company that behaved lawfully when I decided to buy a handset from them.
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