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UMi Plus: the history behind the game changer in the UMi Family!

2016-9-11 06:42| publisher: bencebacsi| Views: 3263| Comment: 11

Summary: the history behind the game changer in the UMi Family, Custom-made 1mm blade, Aviation Magnalium (6000 Series)

UMi Plus: the history behind the game changer in the UMi Family!

From the first renders, we noticed how UMi stepped up its game with the Plus in terms of aesthetics and build quality. But what’s behind the creative process of this new smartphone?

UMi's product manager felt that, with the increasing size of the smartphones, that's almost impossible to find harmony and balance in today's phablets, which often makes bulky, uncomfortable to the hand and not balanced in weight results. That's why he decided to start from scratch, giving importance to even the minimum detail and reworking with designers and engineers all the processes to craft the perfect phablet.

Revolutionary design process

Custom-made 1mm blade, which is meant to achieve new arcs with a surprisingly nice feeling.

As we said, about the design of the Plus nothing has been left to chance: designers studied and used the brand-new ID style, which uses curves and radians to pursue beauty. You can notice how the curve is the dominant element of the body, the four radians perfectly fit with the camera, with all the elements harmoniously integrated in the metal body.

In order to achieve the perfect aesthetic sense and feel, UMi’s engineers developed a custom-made 1mm blade to achieve new arcs with a surprisingly nice feeling.

Lighter, harder, smoother

Aviation Magnalium (6000 Series) allows the phone to be lighter in weight, but harder when it has to face hits and bumps

The Aviation Magnalium (6000 Series) used for UMi Plus allows the phone to be lighter in weight but harder when it has to face hits and bumps. The material receives numerous treatments to improve its properties and also to feel smoother to the touch and extremely refined design-wise.

The sides of the body are crucial parts to reach the maximum comfort when holding the phone during every operation. That's why they have been worked  with a custom-made tool which was able to generate a non conical radian, that feels absolutely natural and comfortable to the hand.

So now you know what’s the story and the ideas behind UMi Plus, a new milestone in UMi's portfolio. Plus is in the pre-sales phase now at a price of 179.99$, visit UMI's website - - to claim your phone for the pre-sale price. The offer is limited in time and quantity, so hurry up before it ends!

Join a GIVEAWAY and win one for free here:

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